wearing PUPA I’M Lipstick in 405 electric Fuchsia on my lips, and PUPA Vamp! Mascara on my lashes
Hi everyone, I’m back with a new installment of the one where I show you my favorite makeup brands from this boot-shaped country of mine, aka Italy. I have to admit that I’m really enjoying playing the Virgil to your Dante while we travel through the Italian beauty heaven!

Today we’re talking about PUPA Milano, a mid-range brand that can be found in lots of beauty and department stores across Italy.


One of my earliest memories about PUPA is this makeup set that one Christmas, many moons ago, made me a very happy middle school girl. The Milan-based cosmetic company used to be very famous for that type of sets. Well, it actually might still be, but I’m too old to know! #soontobe30 ?

These days, it’s their more ordinary creations, like the ones I’m showing you today, that make me one very happy girl!

PUPA I’M Lipsticks in 301 Poppy & 405 electric Fuchsia

PUPA I’M Lipstick in 301 Poppy
PUPA I’M Lipstick in 405 electric Fuchsia

The only man-made thing visible from space is not the great wall of China, but the PUPA I’M Lipstick in 405 electric Fuchsia, LOL! It’s soooo bright, and I soooo love it!


Cats & makeup Sweatshirt ??


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Shade 301 Poppy is super pretty too, and the formula is just spot-on. They’re pigmented, comfy, and long-wearing. I really can’t find a single a single fault to them!

PUPA lasting color Gel nail polishes in 108 Icy Crystal & 123 Talc Pink

PUPA lasting color Gel nail polish in 108 Icy Crystal, a pastel blue with a hint of lilac
PUPA lasting color Gel nail polish in 123 Talc Pink
What do I like so much about the PUPA lasting color Gel nail Polishes?

Well, for starters, they come in small bottles (0.17 fl oz). I don’t know about you, but I’ve never finished a single nail polish in my entire life, so I wish they all came in tiny bottles like these. Then, they stay chip-free for several days. and last, but most definitely not the least, they have a wide domed brush (think Essie) that makes application a breeze.

Why don’t all nail polishes have brushes like that? Does anyone prefer the traditional, thin type? Please, tell me in the comments, I neeeed to know!

PUPA Vamp! cream Eyeshadows in 200 Khaki & 501 Burgundy

Side-by-side swatches of PUPA cream Eyeshadow in 200 Khaki (left), and Chanel illusion D’Ombre in Epatant (right)
Wearing PUPA VAMP cream Eyeshadow in 501 burgundy on my lids
If you’re familiar with Chanel’s illusion D’Ombre eyeshadows, then these are very, very similar, as they have the same bouncy texture, and the same amount of shimmer running through them. Besides, shade 200 Khaki is an almost perfect dupe for Chanel’s Epatant.

PUPA Vamp! Mascara in 100 Black


Can you remember where I mentioned the PUPA Vamp! Mascara before? YES, it was in my (very streamlined) travel makeup bag. Congratulations for the elephant memory!

Then you’ll also remember that I find it pretty similar to the too faced better Than Sex Mascara (another favorite of mine), in the sense that it’s super dramatic and volumizing. but here in Italy it’s less than half the price. SCORE!

Here you may find a list of PUPA distributors around the world, but unfortunately, there aren’t any in the us as of right now. It looks like you’ll have to add it to your beauty wishlist for your next trip to Italy! anyone planning a visit anytime soon?